New capabilities will empower constituents to raise more money
Charleston S.C. (May 13, 2009) – eTapestry, a division of Blackbaud Inc. (Nasdaq: BLKB), announced the availability of two new fundraising modules, eTapestry Cart for online retail and eTapestry Personal Fundraising, a viral tool empowering constituents to raise funds on a nonprofit's behalf. Both tools are part of the eTapestry on-demand fundraising solution, helping nonprofits take their mission to the Internet and reach new audiences.
"Our Personal Fundraising and Cart modules bring the sophisticated Internet fundraising tools larger organizations have found success with, to nonprofit organizations of all sizes in a simple to set up, simple to use format," said Jay Love, eTapestry's chief executive officer.
eTapestry Cart provides a way for nonprofit organizations to sell products with shopping cart functionality, separating donations from purchases. eTapestry Personal Fundraising is a viral fundraising module that uses the Internet and email to encourage constituents to raise funds for a nonprofit organization, leveraging their networks of contacts with personal fundraising web pages. Both modules tie directly into the existing eTapestry database so all the transactions are secure and recorded on the constituent record within a nonprofit's database. The seamless process helps organizations continue to grow their fundraising revenue while recording accurate and real-time data on each donor they have.
"A large percentage of our constituency is under the age of 25, so it was natural for us to explore options for bringing fundraising online to connect with our audience," said Kurt Jostes, director of development at RAI Ministries, and user of eTapestry Personal Fundraising. "Providing our supporters of any age, the tools to create personal web pages is just the first step in finding ways to communicate on a more personal level and expanding our reach via the Internet."
Many organizations, in addition to a standard online giving program, raise funds through the sales of various items on their website like music CD's, apparel and handmade gifts. eTapestry's Cart enables organizations to easily define the items they want shown on their website for purchase, including pricing, descriptions, sizes, and pictures. Items are displayed on the organization's website allowing visitors to shop online and then fill their “cart” full of items with a single online transaction. Organizations are able to manage their online store by tracking sales, issuing receipts, and even handling shipping through the eTapestry database.
eTapestry is a Software-as-a-Service (SaaS) fundraising solution that tracks donors, prospects, or alumni while managing gifts, pledges and payments. Built to run on the Internet, eTapestry also provides and application program interface (API), enabling nonprofits to build custom features to meet organizational needs.
About Blackbaud
Blackbaud is the leading global provider of software and services designed specifically for nonprofit organizations, enabling them to improve operational efficiency, build strong relationships, and raise more money to support their missions. Approximately 22,000 organizations — including University of Arizona Foundation, American Red Cross, Cancer Research UK, The Taft School, Lincoln Center, InTouch Ministries, Tulsa Community Foundation, Ursinus College, Earthjustice, International Fund for Animal Welfare, and the WGBH Educational Foundation — use one or more Blackbaud products and services for fundraising, constituent relationship management, financial management, website management, direct marketing, education administration, ticketing, business intelligence, prospect research, consulting, and analytics. Since 1981, Blackbaud's sole focus and expertise has been partnering with nonprofits and providing them the solutions they need to make a difference in their local communities and worldwide. Headquartered in the United States, Blackbaud also has operations in Canada, the United Kingdom, and Australia. For more information, visit www.blackbaud.com.
About eTapestry
Since its release as the first web-based fundraising software for nonprofits in 1999, eTapestry has grown to a leadership position with over 5000 nonprofit customers worldwide. eTapestry provides On-Demand fundraising solutions, including a donor database, website development, ecommerce, and advanced email. For more information, visit www.etapestry.com, or call at 888-739-3827, "We'll be good for each other or its free." eTapestry is a Blackbaud Company.
Media Contacts:
Melissa Dodge
Blackbaud, Inc.
melissa.dodge@blackbaud.com
843.216.6200 x3209
Steve Rusche
eTapestry
steve.rusche@etapestry.com
317.336.3827 x7224
Source: Blackbaud
Forward-looking Statements
Except for historical information, all of the statements, expectations, and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: general economic risks; uncertainty regarding increased business and renewals from existing customers; continued success in sales growth; management of integration of acquired companies and other risks associated with acquisitions; risks associated with successful implementation of multiple integrated software products; the ability to attract and retain key personnel; risks related to our dividend policy and share repurchase program, including potential limitations on our ability to grow and the possibility that we might discontinue payment of dividends; risks relating to restrictions imposed by the credit facility; risks associated with management of growth; lengthy sales and implementation cycles, particularly in larger organization; technological changes that make our products and services less competitive; and the other risk factors set forth from time to time in the SEC filings for Blackbaud, copies of which are available free of charge at the SEC's website at www.sec.gov or upon request from Blackbaud's investor relations department. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc.