Sioux Falls, S.D. - Online community CharityChannel is partnering with eTapestry.com and other Internet philanthropy experts to produce E-Philanthropy Review, a new electronic newsletter for busy professionals in the nonprofit sector who want original and succinct information on using Web-based technologies.
E-Philanthropy Review, a free, weekly newsletter supported through sponsorships, will debut on July (30). The first edition, focusing on online giving, will be e-mailed to about 9,500 readers.
The newsletter will concentrate on a range of e-commerce topics and their connection to fundraising and philanthropy. About 20 Internet philanthropy experts contribute to E-Philanthropy Review, which is edited by eTapestry. Readers can sign up for the newsletter at www.charitychannel.com.
"One thing that really differentiates E-Philanthropy Review from the other e-mail newsletters is that it's not one company or one organization that's putting it together," said Michael L. Wyland, CharityChannel chief operating officer. "We're teaming with eTapestry, which has many partners in the e-philanthropy field. We're tapping all that knowledge to put the newsletter together."
Wyland and CharityChannel CEO Stephen Nill came up with the newsletter idea about one year ago.
"We believe there is an audience out there that is curious, that is interested, that wants to be informed and educated about philanthropy and what impact it could have on their organization, as well as their own professional development," Wyland said.
The newsletter is not for tech-savvy people who want to read about operating systems or product releases, said Steve Rusche, COO of eTapestry, a Web-based provider of donor database management systems.
"E-Philanthropy Review is for directors, volunteers and board members who have heard about e-philanthropy and are curious about what it means," Rusche said. "Anyone who has an online presence, a contract with an applications service provider, an affiliation with a charity mall or conducts marketing via e-mail will find something of interest in the newsletter."
The newsletter will strike a balance as a thorough read that doesn't force people to click on other links for more information but remains brief enough so that it can easily be read sitting at a computer, Wyland said.
"The writing style is going to be serious and informative but brief and accessible," he said.
To sign up for E-Philanthropy Review, go to CharityChannel.com
CharityChannel is a volunteer-driven online community of professionals in the nonprofit sector throughout the United States, Canada, Great Britain, Australia and many other countries. Established in 1992, CharityChannel is the oldest and largest online community of nonprofit professionals in the world.
Indianapolis-based eTapestry is the first Web-based donor database and communications management software. Founded in 1999, eTapestry rents its software to customers and delivers it on the Internet. For more information on eTapestry, go to www.eTapestry.com.