Preparing your Donor Database for Fundraising Success
Many organizations with great missions miss out on the full potential of their donor base because their donor databases are not organized for the type of in-depth reporting and analysis that is needed to uncover donor trends and hidden potential. Lauren has helped dozens of organizations think strategically about their database so that they can track their prospects more effectively and raise more money. Lauren will share tips for creating and maintaining a structure in your database that leads to effective fundraising. She will discuss staffing needs for effective database management and tips for maintaining clean data. She will outline key training areas that help staff work faster and more effectively. She will discuss data management does, don’ts, and best practices.
Lauren’s presentation will be helpful to any organization that tracks information on their prospects. Because data management is key to your organization’s success, this presentation will be helpful for data entry staff, database administrators, fundraisers, and members of your leadership team.
Lauren Schler, CFRE, bCRE-Pro and owner of Lauren Schler Consulting LLC has held professional fundraising positions in Principal Gifts at Cornell University, the College of Engineering at Cornell University, and at Racker in Ithaca, New York. She is the editor of the book, Building Your Analytics Shop: A Workbook for Nonprofits, by Marianne Pelletier. She is an active member in AFP (Association of Fundraising Professionals) and serves as Volunteer Fundraising Consultant for Ithaca Ballet. Lauren graduated with distinction from Cornell University in 2000 and was awarded the honor of Outstanding Senior. She has been a Raiser’s Edge™ consultant since 2015 and has helped dozens of organizations nationally design, re-restructure and maintain their donor databases for fundraising success.
Nancy S. Lieberman Extension Center
TC3, 6th Fl TC3 Tioga Place
118 North Tioga Street, Ithaca, New York 14850
Thursday, March 15, 2018
Noon - 2:00pm
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